Program Details

• Must complete an application to SGSC and be accepted by  the SGSC Office of Admissions or be a currently enrolled SGSC student.
• Must hold an Associate of Science or Associate of Art degree or meet the prerequisite course requirements to enter the program as a junior
• Minimum overall GPA of 2.5
• Must submit official, final transcripts from any college the applicant has attended other than SGSC to both the SGSC Office of Admissions and to Dr. Joseph Holloway. Currently enrolled students do not need to submit any transcripts unless they have attended another college or university. 

For additional information regarding the BA-PBTW Admissions Requirements, click here. 

The program is cohort-based, meaning that all students in an entering group (cohort) will follow the same schedule of classes over the course of their time in the program. In order to accommodate the schedules of non-traditional students while allowing them to progress in a timely manner through their studies, the schedule is broken into shorter A and B terms each semester so students can take a full load of classes while addressing a manageable amount of course work. Courses are offered on both the Douglas and Waycross Campuses and are hybrid in nature.

Please note that due to the cohort structure of the program, courses are not offered every term. If a course is not taken on the schedule, it could create a significant time delay for finishing the program until the course becomes available again.

ENGL 3600: Public Relations Writing- Because effective writing is a foundational skill of public relations, practitioners of public relations must be capable of producing diverse forms and styles of writing. In this course the student will learn the fundamentals of creating paper and electronic fact sheets, news releases, product pitch memos, brochures, position papers, RFPs, background studies, product development recommendation reports, blogs, and various other written communication media. Students will also consider the relationship between current local, state, national, and international events and public relations. Prerequisite: ENGL 3000

MKTG 3102: Consumer Behavior- This course explores the application of psychological and sociological theories and research findings to the decision-making process and their implications for consumer behavior decisions. Students will explore research findings and studies on purchasing patterns.

ENGL 3150: Writing Grants, Proposals, and Reports- This course prepares students to define, plan, research, and write effective reports, grants, and other proposals with clearly stated goals, objectives, action and assessment/evaluation plans, and budget summaries. The course also focuses on finding grant opportunities and collaboration in information gathering, audience awareness, and document design. Prerequisite: ENGL 1101 with a grade of C or better.

Graduates of this program can pursue careers in entry-level and managerial occupations related to business, industry, government, media communications (including electronic media), education, healthcare, fundraising, public relations, marketing, hospitality, advertising, legal professions, non-profits, and numerous other professions requiring expertise in document design, production, and management.